Some time ago, I received a promotional flyer for a workshop to be lead by Gerald Nosich. Liste in the flyer under a section titled, "Questioning the Structure of an Academic Discipline," were the following questions.
1. What are the purposes, goals or objectives of the discipline?
2. What questions or problems are central to it?
3. What concepts guide the discipline?
4. What information is used for reasoning within the subject?
5. What point(s) of view or frame(s) of reference does one need to learn to reason with?
6. What assumptions define the discipline?
7. What kinds of inferences or conclusions does one need to learn how to reason to?
8. What are the pay-offs (implications) of reasoning well within the discipline?
Share your thoughts in reference to one or more of the above questions in reference to marketing as a broad academic discipline or marketing strategy as a sub-discipline.