Marketing Strategy
Thursday, August 2, 2007
Marketing and Marketing Strategy: In Search of Answers for Some Very Basic Questions
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Some time ago, I received a promotional flyer for a workshop to be lead by Gerald Nosich. Liste in the flyer under a section titled, "Q...
118 comments:
Wednesday, August 1, 2007
Principles of Marketing Strategy
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In a 1997 issue of the Fortune magazine, I came across an exhibit titled, “Ten Principles of Economics,” with the footnote: “Some things abo...
44 comments:
Tuesday, July 31, 2007
Marketing Strategy: Fundamental Issues
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In an 1999 editorial essay in the Journal of Marketing, Day and Montgomery enumerated the following as issues fundamental to marketing : · H...
26 comments:
Domain of Marketing Strategy
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In 1998, I solicited the input of the members of the American Marketing Association (AMA) Marketing Strategy Special Interest Group (SIG) to...
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